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Lumina Datamatics
Lumina Datamatics is a trusted partner in providing Content Services, eCommerce Support Services, and Technology Solutions to several global companies in the Publishing and eCommerce industries worldwide.

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    WHY IS CONTENT TRANSFORMATION IMPORTANT FOR YOUR BUSINESS?
    April 5, 2023

    Do you want to add more value to your existing content and make it versatile and reusable? Remember that your content is an asset, and content transformation can help unlock the potential of your content.

    Content transformation is the key to digital transformation. An effective digital transformation only happens when you adjust, change, and considerably improve your content. Content plays an important role in enabling and engaging digital customer experience. This in turn, helps to boost sales and service outcomes.

    The Need for Content Transformation

    Over time, businesses develop and gather much content. This content is often created in outdated formats or with obsolete writing methodology, making it difficult to access or use. Hence with the help of content transformation, your business will have a library of content developed with a consistent, modular approach; as a result, this content can be used across all platforms and devices, ensuring that it reaches the intended audience.

    How Can Content Transformation Help in your Business Growth?

    • Improved Scalability
    As the demand for content keeps increasing, content teams need to satisfy various audiences with more content in different languages across multiple platforms. Besides, there should not be any compromise on the quality of content, and it should be affordable and ready in less time.
    So, if your content does not meet the scalability expectations, high-quality content services can be the best choice to transform your content and scale it for better performance.

    • Better Accessibility
    With the help of content transformation, you can convert content into various formats and make it inclusive for everyone. Content transformation can make content more accessible for users with disabilities. For example, content can be converted into audio or video formats, which can be helpful for users with visual impairments or reading difficulties.
    Moreover, if your content does not follow the accessibility guidelines, then transforming your content can save you from lawsuits. With content transformation, the content can be restructured following the WCAG 2.0, ADA, AODA, and Section 508 guidelines. This move can benefit readers and businesses as it can help them reach a broader audience base.

    • Focus on Your Target Audience and Improve Engagement
    Content transformation is the solution if your goal is to focus on a specific group of people, but your current content speaks the opposite. The existing content can be restructured and given a new shape to fit the target audience’s demands. And by catering to your audience’s preference, you can surely improve engagement. Besides, the quality of content can be improved with content transformation.

    • Enhanced Efficiency and Customer Experience
    High-quality content transformation services can automate the process of converting content into various formats, which can save you time and money. This can ensure accuracy in content delivery. Moreover, If the content is well-structured and relevant to reach the right audience, customers have a better experience reading and understanding it.

    To improve the efficiency of your organization through content transformation, you should contact a company that provides game-changing content transformation.

    At Lumina Datamatics, we take content from numerous industries including legal, medical, education, scientific, technical, and medical (STM)/scholarly and convert it into a digital–end product. Our cutting-edge content digitization and transformation services and ePub conversion can handle almost any format to reach audiences worldwide.

    Find out more with Lumina Datamatics.

    Lumina Datamatics
    Lumina Datamatics

    Lumina Datamatics is a trusted partner in providing Content Services, eCommerce Support Services, and Technology Solutions to several global companies in the Publishing and eCommerce industries worldwide.

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