Pro-Match – Product Matching Solution
Often eCommerce companies and marketplaces need to aggregate and match a large amount of SKUs to their competition for reasons such as Price Intelligence, Assortment Gaps, Promotions management, Category management, etc. While aggregating data is one challenge, the larger challenge is to match the same or similar products across competition, particularly on a large scale. Lumina Datamatics’ Pro-Match tool helps match products with a high level of accuracy.
Robotic Process Automation:
Pro-Match uses RPA engines to scrape data from the site and concurrently run various scrapes across multiple competitor sites.
Proprietary Matching Engine:
Scraped data is processed through our proprietary matching engine, which uses NLP and String Matching Algorithms for text matching and ML-based Computer Vision for Image Matching and Object Identifications within Images resulting in higher accuracy in product matching.
Our solution automatically detects matches with a matching score, which is then processed through a rules engine to reject, approve, or review the matches automatically. Our Orchestration Hub includes Rules Engine Management and User Review dashboard for Reviewers to accept matches.
This provides complete data analytics to show the matching accuracy and reviewer efficiency for every executed campaign or job.
Multiple Proxies & IP Routing:
Multiple proxies with rotation and IP routing are a few techniques used by a solution to manage IP blocking while scraping.
Geolocation allows scrapping relevant locale data for the same site that is dynamically rendered as several sites render based on reverse IP look-ups and might render different data than expected.
The platform can run multiple crawlers as per demand and concurrently through multiple IPs, thereby rapidly scaling the scraping and matching engines.
Several sites block crawlers or Blacklists IP Addresses suspected as crawlers or scrapers. Our platform emulates human behavior, which results in sites not categorizing those sessions as crawlers, thus avoiding the same blocking.
Simple CAPTCHA Handling:
Our solution triggers alerts to the Scrape Managers whenever they come across CAPTCHA, which ensures uninterrupted service.
Round the Clock Process:
Our solution is designed to work 24 x 7 x 365 days with dedicated support teams, thereby assuring the data is delivered in the requested turn-around time.
Safety and privacy:
Our platform follows a high level of ethics, privacy laws, and compliances to ensure that your data remains protected, and you and your customers can manage how much information to be accessed and shared.
The solution also provides a data analytics dashboard for the matched ME products and matched competitor product data to perform analysis on price changes, discounts monitoring, price history, product reviews, etc. These analyses can be made product-wise, category wise, etc.
The solution can trigger alerts to the Client as per the requirement for Price movements, Out of Stock Levels, Discounts, Deals, etc.
How Pro-Match Works and Benefits
Easy Competition Tracking
Track competition for price/discounts/deal changes
A quick analysis of a product’s position in the market
Quick Decision on Competition
Quickly reviews and analyzes the market for ecommerce companies to remain competitive in the industry.
Increase Sales Conversion / Profit
Competition and price monitoring allow ecommerce companies to quickly change and update prices in real-time, which results in increased sales and profits.
It allows for a drastic reduction in cart abandonment due to lower available prices on the competitor website if prices are dynamically changed post tracking.
Our solution allows ecommerce businesses to capture data in real-time through automation and saves a considerable amount of time to the same manually.
Better Offer Designs
Historical and real-time competition data allows ecommerce companies to create better deals and offers, product, category, or season-wise.
Price Monitoring allows users to set optimal pricing of the products based on time of the year.
Build Customer Loyalty & Develop Trust
With more conversion on price parity, ecommerce operations will build better loyalty and trust.
Acquire More Customers
Better pricing will allow ecommerce companies to acquire new customers and give better returns on the marketing costs.
Better Product Launch
Price & competition monitoring allows for a better time to launch products and better pricing strategies.