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    INTERACTIVE CONTENT IN THE PUBLISHING INDUSTRY
    INTERACTIVE CONTENT IN THE PUBLISHING INDUSTRY
    June 14, 2017

    The success of your content publishing strategy depends on the nature of your content. Interactive digital content, publishing tools and e-learning platforms are widely used by publishers. Interactive content is more promising than something static, especially when it comes to brand and publisher marketing. Using content marketing to boost brand growth, we must make a concerted attempt to come up with high quality content that not only disseminates useful information but also does so in a manner that is engaging and arresting.

    The problem is, many businesses are finding it difficult and challenging to consistently produce the kind of content that has marketing merit. The first step is to gather ideas for the content. It is imperative to follow a structured ideation process to get your hands on the right ideas. Identifying the content format will help you maximize potential of your content ideas, associated research, and understanding of the topic.

    Interactive books bring a revolution to print books. Interactive books provide you with the information right when you are engaged with the topic. You don’t have to step away from the book to go one step further. Interactive and digital media solutions are specially designed for authors and book publishers.

    Today’s readers require much more encouragement in order to stay focused and consume the message a piece of content aims to deliver. Readers with limited leisure time are no longer interested in passively staring at a screen and prefer to take an active role when digesting content. Studies show that interactive content can boost conversion rates, share rates, and overall engagement among audiences.

    Content monetization strategies for publishers keep changing since users are becoming savvier. Interactive solutions increase engagement and right away provide a totally different experience for consumers, giving them an exciting way to engage with their favorite brands. Interactive content creation and enhancement are essential to the success of publishing. The shift of physical books into the digital content format has resulted in a significant change in perspectives of business models in the book publishing industry.

    Content creators are looking to incorporate engaging material into their marketing strategy and seek new ways of doing so effectively. Interactive content drives active participation from consumers instead of just passive reading or scrolling. Interactive content is used to draw the visitor into a conversation with a brand. People like consuming content actively. That’s why interactive digital solutions work so well for publishers.

     

    Sources:

    1.  http://www.bettshow.com/library_10/4789564_assocPDF.pdf
    2. https://luminadatamatics.com/content/content-development/
    3. https://blog.kissmetrics.com/interactive-content-is-where-the-action-is/
    4. https://insights.newscred.com/interactive-content-storytelling/
    5. Image Credit: Freepik/Pexels

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