Lumina Datamatics
Lumina Datamatics is a trusted partner in providing Content Services, eCommerce Support Services, and Technology Solutions to several global companies in the Publishing and eCommerce industries worldwide.


    Higher Education Content
    January 13, 2023

    Are there any parameters to judge it?

    Learning levels have been on shaky grounds worldwide, but the pandemic exacerbated this problem and disrupted learning for all. As institutions and students recovered from this, it slowly became pertinent to shine a light on the outcome of educational content and the impact it might have on students.

    The concern with higher educational content is the lack of metrics to judge whether it is ‘good.’ Most publishers and institutions do not have in-depth data that can be utilized to learn and adapt their future content. This forms a gap in identifying the steps that publishers need to take for digital learning solutions.

    Understanding your audience

    The content has one purpose of serving – to educate the intended audience. You must recognize student requirements to judge if your content is valuable to them.

    Gen Z is the first to be a digital-native consumer whose preferred device is a smartphone. Understanding the content consumption patterns of your students can help you determine if your educational content is engaging enough. You’re competing with content across the web, not just with other academic book publishers. Due to an ever-shortening attention span, your content needs to be tailored to the students and force a better learning outcome.

    Certain institutions are already experimenting with personalized content that accounts for individual learning needs. This acknowledges that every student has unique challenges in their educational journey and requires a focused content experience. This increases costs and the time necessary but has increased engagement and learning.

    Consistency, Quality and Features

    It’s important to conduct reviews and audits of your content, possibly with the help of content development services. This allows you to scrutinize and poke holes in your content, aiming to refine the quality.

    • Is there consistency in the content?
    • What guidelines are in place for your content? Are any templates to be followed?
    • Have experts been approached? Has their information been vetted?
    • Is there any form of plagiarism? Any duplicate content?
    • Is there any outdated information or outdated terms?
    • What is the information hierarchy? Is there a logical flow?
    • How are the technical details being perceived?
    • What forms of media are being used?
    • Are you leveraging immersive technology in your online learning materials?
    • Does your content adhere to all accessibility standards?

    These are just a few questions one might ask to determine the efficacy of higher education content and whether it is relatable to the youth vernacular. Scanning for diversity and offensive language that might violate local laws is vital.

    Designing for learning outcomes?

    Everything is about engagement. Your content has to grab attention and keep it there. Education content services can help you create interactive content that leverages different forms of media, such as video, audio, chat formats, etc. This should be done to improve learning outcomes for the student.

    Accessibility features, often overlooked, might be able to help you in this regard. Including features such as alt-text and closed captions can help determine how your content is consumed, especially for technical information. When looking at graphs and equations, the data has to be processed and presented in a way that is easy to digest for the students, automatically increasing the relevancy of your content.

    Publishers and institutions need to focus on the outcome of their educational content, to judge whether it’s ‘good’ enough. With the help of audits, automated tools, and content publishing services, you should be able to get past these hurdles.

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