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Lumina Datamatics is a trusted partner in providing Content Services, eCommerce Support Services, and Technology Solutions to several global companies in the Publishing and eCommerce industries worldwide.

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    DIGITAL MARKETING FOR PUBLISHERS
    DIGITAL MARKETING FOR PUBLISHERS
    June 9, 2017

    As a large number of readers migrate and spend a large amount of their time online, many successful authors have focused their goals on marketing their books through online media. Digital Marketing, or social media marketing, has reaped large dividends for those who have focused their attention to this form of marketing. One of the most important elements to digital marketing success: the marketer-publisher relationship.

    The biggest benefit of going “digital” is higher ROI, and while it can lead to huge financial savings over print, there is an even bigger benefit: magnified branding of your business.  Content & digital media platforms have helped boost subscription sales for clients all across the world. Social media marketing is primarily used for making the target audience aware of the product as well as enticing them to purchase it as well.

    Digital content marketing systems are replacing other marketing strategies at an extraordinary pace.  The online publishing environment is changing at a quicker rate than we could have ever anticipated. All the distribution and personalization in the world can’t save marketers who don’t place metrics as a priority in their digital marketing plan.

    As consumers’ appetite for content is endless, the publishing industry has been scrambling to adapt. By using digital marketing strategies, a number of these users will convert to paying customers to experience premium content. That’s where the profits are made.  Publishers will soon have to use tools to measure the interactions that happen with users and their content in different social channels.

    Working in marketing for an online publisher definitely comes with its set of perks and benefits in terms of building contacts with different industries and brands. Readers want more engaging content every day that resonates with them personally without being fed ads or promotional content.  Vast opportunities make it increasingly challenging to effectively target new audiences and nurture existing ones across the multitude of channels through which readers will interact with your content.

    Marketing strategies help digital magazine publishers refine, target, and develop their audiences for maximum results. Content, authenticity, and credibility remain at the core of audience development. Digital publishers must have a clear and comprehensive content strategy for producing top-quality, authoritative content across the right channels to engage audiences and expand opportunities for distribution.

    Successful publishers have learnt and masteccred an entirely different business model.  Regardless of the endless marketing and discovery strategies used, digital magazine publishers get better results when they have a clear audience development plan. Audience development is a top business priority in the digital publishing world. A publisher’s digital marketing strategy succeeds when practiced with consistency, patience, and attention to detail. It is a path to greater returns for publishers going forward in the years to come.

    Source:

    1.  https://channels.theinnovationenterprise.com/articles/the-future-of-digital-marketing
    2. https://www.campaignmonitor.com/resources/infographics/drive-traffic-to-website-digital-media/
    3. https://www.thebalance.com/digital-marketing-defined-3515308
    4. Image Credit: Freepik/Pexels

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