While brick-and-mortar stores coexist, online shopping is growing at an exponential pace. The convenience of online shopping is here to stay. To remain in the marketplace, brick-and-mortar stores will need to adapt and transform themselves. Lumina Datamatics has the capabilities to help you attain your goals.
Online stores and marketplaces are the front end for customers to shop. The most critical functions of ecommerce are back-end operations. An effective back-end structure significantly contributes to your customer experience. Lumina Datamatics helps you manage dashboards of your shopping platforms, order fulfillment, refund/exchange processes, customer support, third-party logistics (3PL) vendors, and so on. We can also set up advertisement real estate on your website to monetize revenue from ad networks or push your promotions.
- Dashboard management
- Refund/exchange process management
- 3PL vendor management
- Real estate management
- Customer support
- Inventory management
Unlike brick-and-mortar stores, online business channels are more prone to risk around reputation management due to netizens’ easy accessibility. Lumina Datamatics ensures that all your products sold online are from authorized vendors or sellers. We frequently monitor online sales channels for minimum advertised price (MAP) and manufacturer’s suggested retail price (MSRP) violations. We also scrape and crawl the web to provide details on counterfeit products that could tarnish your brand image.
- MAP/MSRP monitoring
- Online distribution monitoring
- Counterfeit/duplicates monitoring
Digital marketing is the most critical function for the success of any online business. Lumina Datamatics’ digital marketing experts continuously optimize your web pages through search engine optimization (SEO), ensuring traffic, visibility, reduced bounced rate, and other benefits. We can also provide optimum return on investment (ROI) for all search engine marketing (SEM) campaigns. Our dedicated team of social media marketing experts and influencers can create and promote campaigns for increased customer engagements. We go that extra mile to provide market/pricing intelligence data (through data syndication, which can extract data in real time) with analytical dashboards to enable strategic business decisions.
- Digital marketing—SEO, SEM, social media marketing (SMM), and social media optimization (SMO)
- Market intelligence—SKU or brand
- Product assortment gap
Selling online in marketplaces can be unchartered territory. New sellers need to set up and manage brand stores across global online marketplaces (Amazon, eBay, Rakuten, etc.). Lumina Datamatics can manage everything from listing your products, to writing product descriptions, producing imagery, determining taxonomy, advising on pricing, updating inventory, and more. Eventually, we market your products on these marketplaces for assured sales and optimum ROI.
- Marketplace setup
- Marketplace marketing
- Marketplace management
Today’s online shoppers, particularly Gen X, Millennials, and Gen Z, are entirely dependent on technology. They shop using their gadgets and enjoy convenience and new experiences. They prefer shopping on websites that offer augmented reality, voice-enabled shopping, social media platform–supported shopping, animated product images, or any new trending technology. Lumina Datamatics can help you integrate these new technologies to provide futuristic shopping experiences for your customers.
- Social shopping
- Augmented reality support
- Animated product images