Retailers need bespoke data aggregation methodologies that aid in channel partner management, sentiment analysis, gauging brand value & customer loyalty, demand analysis, grey market monitoring & policing, reviews monitoring, and customer services.
Multiple web scrapping techniques leveraged with years of retail experience gives exciting insights to take business and strategic decision.
To project demand on specific products or categories in a specific month, retailers use multiple data-points, including sales figures, weather forecasts, competitors’ readiness, and historical data gives trends on how the consumption patterns change and hence demand forecast.
Similarly, sellers or channel partners need to be monitored for MAP violations; selling grey market products or counterfeit products.
Monitoring many social media reviews to understand sentiments on brands and improve customer services.
Data aggregation service makes it possible.