While brick-and-mortar stores coexist, online shopping is growing at an exponential pace. The convenience of online shopping is here to stay. To remain in the market place, brick-and-mortar stores will need to adapt & transform themselves. Lumina Datamatics has the capabilities to help you attain your goal.
Online stores and marketplaces are the mere front end for customers to shop. Most critical functions of e-retail are backend operations. This significantly contributes to your customer experience. Lumina Datamatics helps you manage dashboards of your shopping platforms, order fulfillment, refund/exchange processes, customer support, 3PL vendors, and so on. We can also set up advertisement real estate on your website, to monetize revenue from ad networks or push your promotions.
- Dashboard Management
- Refund/Exchange Process Management
- 3PL Vendor Management
- Real Estate Management
- Customer Support
- Inventory Management
Unlike the brick-and-mortar, online business channels are more prone to risk on reputation management due to netizens’ easy accessibility. Lumina Datamatics can ensure that all your products sold online are from authorized vendors/sellers. We frequently monitor online sales channels for MAP and MSRP violations. We also scrape and crawl the web to provide details on counterfeit products that tarnish your brand image.
- MAP/MSRP Monitoring
- Online Distribution Monitoring
- Counterfeit/Duplicates Monitoring
Digital Marketing is the most critical function for the success of any online business. Lumina Datamatics’ digital marketing experts continuously optimize your web pages through SEO, ensuring traffic, visibility, reduced bounced rate, etc. and can also provide optimum ROI for all SEM campaigns. Our dedicated team of social media marketing experts and influencers can create and promote campaigns for increased customer engagements. We go that extra mile to provide market/pricing intelligence data (through data syndication, which can extract data in real-time) with analytical dashboards to enable strategic business decisions.
- Digital Marketing—SEO, SEM, SMM, and SMO
- Market Intelligence—SKU/Brand
- Product Assortment Gap
Selling online on marketplaces could be unchartered territory for some. You need to set up and manage brand stores across global online marketplaces (Amazon, eBay, Rakuten, etc.). Lumina Datamatics can manage everything from listing your products, writing product descriptions, imageries, taxonomy, pricing, inventory updating, etc. Eventually, we can market your products on these marketplaces to get assured sales and optimum ROI.
- Marketplace Setup
- Marketplace Marketing
- Marketplace Management
Today’s online shoppers, particularly gen X, Y, and Z, are entirely dependent on technology. They shop using their gadgets and enjoy the convenience and new experiences. They prefer shopping on websites that promote augmented reality, voice-enabled shopping, social-media-platform supported shopping, animated product images, or any new-age trending technology. Lumina Datamatics can help you integrate these new-age technologies to provide futuristic shopping experiences for your customers.
- Social Shopping
- Augmented Reality Support
- Animated Product Images